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TurboTax

is a service that allows taxes to be quickly and easily filed online. This campaign is built on the idea that the time and resources you would have spent on taxes can now be put to much more fun and interesting uses.

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Print

The concept was inspired by the nearly infinite photos and YouTube videos where people spend hours to days to years doing things like building giant domino runs or constructing Navy Pier out of toothpicks. Each print ad will display an alternative use of free time and paper that would have originally been spent on taxes.

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Popup Shop

The shop will be styled as a mini art museum featuring fine art made using tax forms i.e. origami, papercraft, collage, etc. Pieces will be displayed in glass cases and instructions, templates, and diagrams for certain pieces will be available on the website.

Concept, art direction, design, and copy by Rahul Noronha