has quickly become more than just a car company. It represents a new age of progress. Founder Elon Musk also dabbles in Mars colonization, commercial space flight, and clean energy and the rate at which these things have become possible under his leadership has forced other companies to innovate in order to compete. Tesla represents a step in the right direction.
focuses on inserting elements of other Tesla-relevant developments and furthers the idea of "progress for the sake of progress." Here, a solar array is seen in the background and below, a Falcon 9 rocket.
Alternative Art Direction
This direction strays from traditional car ads, as it focuses less on the car itself and more on the idea. The text reads "'Solar' doesn't end when the sun sets," in reference to criticisms against solar energy made by uninformed public figures.