Ads highlight which areas of each type of shoe are notoriously uncomfortable. They will ideally be placed where that type of shoe's consumer can see them, i.e. the heel print next to an ad for heels on a rotating mall display. Body Glide will partner with athletic stores to direct customers toward the product.
Participants in this charity race will be required to wear uncomfortable shoes i.e. heels, flip flops, clown shoes, etc. Body Glide will be handed out at various points along the race, high placers will win complimentary foot rubs, and proceeds will go to the charity of the winner's choice.
Body Glide MINI
Body Glide MINI is for people who don't carry bags or have the pocket space for the full sized product. MINI is no bigger than a tube of lip balm and comes with a detachable keychain so you'll never be stuck with the chafe!
VIDEO under construction
Concept by Rahul Noronha and Marija Lazarevic. Art direction and design by Rahul Noronha. Copy by Rahul Noronha and Marija Lazarevic