Ads highlight which areas of each type of shoe are notoriously uncomfortable. They will be placed next to displays of the corresponding shoe and the product will be sold alongside them.
Participants in this charity race will be required to wear uncomfortable shoes i.e. heels, flip flops, clown shoes, etc. Body Glide will be handed out at various points along the race, high placers will win complimentary foot rubs, and proceeds will go to the charity of the winner's choice.
Body Glide MINI
Body Glide MINI is for people who don't carry bags or have the pocket space for the full sized product. MINI is no bigger than a tube of lip balm and comes with a detachable keychain so you'll never be stuck with the chafe!
VIDEO under construction
Concept by Rahul Noronha and Marija Lazarevic. Art direction and design by Rahul Noronha. Copy by Rahul Noronha and Marija Lazarevic